Ferio Tego is a new tobacco brand, and the customer was very interested in doing something impressive for its launch. For this reason, they decided to use Smart Packaging, incorporating hidden NFC technology into the very exclusive cigar box, also designed and manufactured by HumidifGroup, turning the product into a digital platform.
By scanning the box with a mobile device, the end customer can authenticate the product and access the dynamic website with relevant information such as a description of the tobacco, tasting notes, and media ratings. End consumers can also access the brand’s social networks.
July 14, 2023